In the Era of Accountability, marketing accounts for lead quality, accepts responsibility for leads, taking them back to nurture when needed and discloses results in a transparent way, measuring revenue impact of leads. sales accounts for follow-up activity accepts responsibility
for working all leads to the finish, win or lose and discloses results in a transparent way, with realistic forecasts of close probability.
I will uncover three BIG LIES and tell you a simple ABM success story.